Since 2012, Shale’s notoriety had flourished with her creative take on fashion, beauty, lifestyle and travel. Her distinguished style showcased across digital platforms inspires the discovery of beauty in everyday life, which has become increasingly important with the global pandemic. This eye for vogue runs far deeper than mere aesthetics as joy for life and stories are uncovered behind Shale’s thoughtfully considered imagery which has led to partnerships with global brands, including Clarins, Nordstrom, Levis, Four Seasons, and J.W Marriott.