Work, Learn and Play
Digital Ad Strategy
Rethinking Luxury Hospitality for 2021.
Work | Auberge Resorts Collection
With COVID-19 travel bans affecting the majority of the world’s population, the luxury hospitality industry was among the first affected in early 2020. When governments started reopening borders and allowing for travel, global luxury hotel chain Auberge Resorts Collection launched #remotewithauberge. This safety-first program provided a home away from home, targeted to individuals, couples and families for extended stays and offering a series of new services and experiences.
Blodwen Audrey furthered campaign awareness by crafting a series of dynamic digital ads to the brand’s highly-targeted, high-net-worth consumer segment. BA’s digital and creative team produced over 100 video Ads for Auberge Resorts Collection across social platforms such as YouTube, Facebook, Instagram. The campaign’s digital Ads proved to be highly successful; so successful that Blodwen Audrey went onto creating the collection’s digital advertising for Festive 2020, In-Suite television and iPad SpotX Ads, Q1 2021 initiatives and aubergeresorts.com.
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