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Backstage in Napa: Four Seasons Fall Fashion
Luxury
Creative Direction
Social Strategy
Fall-inspired looks in Wine Country.
Work | Four Seasons
Film Director: Justin Singer – Cinematographer: Scott Watson – Photographer: Eric Ray Davidson – Stylist: Julie Matos – Assistant Stylists: Alyson Eastman and Johanna Houska – Makeup: Karina Moore – Hair: James Harris Jr.
Launching on the eve of Paris Fashion Week, Four Seasons Magazine’s FW21 fashion BTS film has caught the attention of 700K+ viewers. The creative provided front-row seats to the latest fashions of Christian Dior to Louis Vuitton. The runway lined the vineyard rows at the newly opened Four Seasons Hotel and Residences Napa Valley. Premiering on YouTube and FB/IG, the films were widely shared across the brand and followers’ social channels.
The digital campaign consisted of eight dynamic shorts, which featured an original score, Lorenzo Lines ballet, and a grouping of the incredible talent that brought the creative vision to life.Â
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