Launching a cannabis Infused lifestyle
Pushing boundries in a new space.
Work | Caan
Caan came to us at the beginning: they needed a name, identity and strategy to launch their cannabis brand. Canada had just legalized cannabis and other businesses were quickly saturating the market. These cannabis companies all had the same focus though: the product. We took a different approach, focusing instead on the aspirational and created a brand that people wanted to be a part of.